Our Mission is Bigger than food

Who we are

Bigger Than Food is marketing consulting agency that revenue-generating solutions to support small business enterprises. We are driving by a passion for economic empowerment solutions to build social impact for local communities.

Bigger Than Food provides expertise in marketing solutions, including digital marketing and client attraction techniques to improve its clients’ positioning in the marketplace.

Bigger than food foundation

Our Guiding North Star

Over our history, the Bigger Than Food Foundation has harnessed the power of philanthropy, mobilized community impact, and responded to pressing needs. Positioned at the intersection of wealth and poverty, we recognize that the most pressing challenges stem from economic injustice—a root cause of enduring inequities, now exacerbated by recent crises.

We firmly believe that by transforming the economic prospects in under resourced rural and urban communities, we will elevate the quality of life for every individual and family.

“Together We Achieve Our Vision; Together Our Entire Oklahoma Thrives”

For The Culture DELIVERS

The Bigger Than Food Foundation is proud to announce that For The Culture, our inclusive supplier campaign, has made history by bringing the first Black-owned restaurant to the Paycom Center, home of the OKC Thunder. This initiative reflects our unwavering commitment to diversity, economic development, and community empowerment.

Through campaigns like OKC Black Restaurant Bingo and For The Culture Pop-Up at Paycom Center, we continue to expand opportunities for diverse suppliers in Oklahoma City and beyond. We recognize that when Black-owned businesses thrive, they uplift the communities they serve—driving cultural and economic growth.

The Game-Changing Success of For The Culture

In February 2024, For The Culture took center stage when two beloved Black-owned BBQ restaurants, Big O’s Pork & Dreams and HeavenLee BBQ, were featured at four OKC Thunder home games. This was not just a win for the businesses involved; it was a celebration of local flavors and cultural pride.

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Tré is a proud graduate of the University of Central Oklahoma, where he earned his bachelor’s degree and made his mark on the football field as a standout athlete for the UCO Broncos — Go Chos! His drive, discipline, and passion for culture have since positioned him as Oklahoma’s leading food and lifestyle brand strategist, with an influential voice and platform that reaches across industries.

As Chair, Tré will lead the YP Board to further its mission of community empowerment by:

Raising awareness of the Foundation’s work and impact

Building a dynamic network of young, engaged volunteers

Spearheading community-centered fundraising initiatives

His leadership will bring awareness and visibility to our mission of inspiring cultural connection, economic equity, and community-focused innovation.

Please join us in congratulating Tré on this new role — we are excited for the vision and momentum he brings to the For the Culture movement!

With gratitude,

Apollo Woods

Executive Director

Bigger Than Food Foundation